92 best Valentine’s Day sales 2024 | CNN Underscored (2024)

In case you haven’t checked the date — or you’ve missed the abundance of heart-shaped candy in every CVS and Walgreens, Valentine’s Day is just around the corner. That means love — and deals — are in the air.

If saving money on Valentine’s Day gifts like jewelry, lingerie, flowers, fragrance and more gets your heart beating faster, look no further than our list of the best swoon-worthy sales happening now.

Exclusive Valentine’s Day deals for Underscored readers

Cozy Earth: Use the exclusive code CNNCOZY for 35% off sitewide, and save on editor-favorite bedding and loungewear, plus some of Oprah’s favorite things.

Hydrow: If stationary bikes or treadmills don’t appeal, consider a rowing machine for indoor exercise. Use code CNN150 for an additional $150 off two premium models, thethe classic Hydrow or the streamlined Wave, ideal for smaller spaces.

Moon Pod: Upgraded beanbag chairs are an extra 15% off with our exclusive, stackable code CNNPOD15.

Volcanica Coffee: Stay caffeinated and save on a wide variety of specialty coffee from Volcanica. Use code 20CNN for 20% off your order, no matter your favorite brew.

Yana Sleep: With code CNNHEART get 50% off the Yana Heart Embrace Pillow and with code CNNLOVE get 30% off the Yana 360° Body Pillow Collection.

Valentine’s Day sales from major retailers

92 best Valentine’s Day sales 2024 | CNN Underscored (1)

Amazon: Score deals on Hershey’s chocolate, preserved rose bouquets, pajamas and tons more.

Ebay: Ebay is offering exclusive Valentine’s Day deals on beloved brands like Chanel, Bose, Apple and more.

Macy’s: Shop the Big Home Sale for swanky, cozy and useful gifts from brands like Samsonite, KitchenAid and more, now through Valentine’s Day.

Target: Save on candy, cards, cozy gifts and more.

Walmart: Walmart’s got a bunch of Valentine’s Day gifts on sale for a limited time, from teddy bears to jewelry to beauty splurges and more.

Woot!: Valentine’s Day gifts — from brands like Barefoot Dreams, Olaplex, Pandora and more — and candy are on sale at this Amazon sister site.

Valentine’s Day flower sales

92 best Valentine’s Day sales 2024 | CNN Underscored (2)

1-800 Flowers: Shop gorgeous blooms and take advantage of a bunch of promos, including 20% off bestselling gifts.

AeroGarden: Flowers fade, but an indoor gardening system is the gift that keeps on giving. Get 30% off gardens and grow lights with code GROWLOVE at checkout.

BloomsyBox: Get a floral bouquet delivered straight to your (or your honey’s) doorstep with last-minute deals from BloomsyBox’s holiday collection.

From You Flowers: Save 10% on bouquets for any style, including some that add a cute teddy bear to your arrangement.

The Bouqs Co.: Now through Valentine’s Day, you’ll find limited-time promos to save on the gorgeous bouquets of your choice.

Urban Stems: Find discounts on a variety of floral arrangements, including dried flowers.

Valentine’s Day jewelry sales

92 best Valentine’s Day sales 2024 | CNN Underscored (3)

Ana Luisa: The sitewide Self-Love Sale is offering up to 25% off with tiered discounts on all your favorite jewelry.

Aurate: Get dainty everyday jewelry and showstopping styles up to 30% off during Aurate’s Love Languages sale.

Blue Nile: Now through Feb. 14, take up to 50% off jewelry.

Brilliant Earth: Get free diamond jewelry with any purchase. (Yes, you read that right.)

Catbird: This Underscored-favorite shop is offering a variety of promos like discounted charms and free engraving on select pieces.

Fossil: Now until Valentine’s Day, you’ll find deals on select watches as well as sitewide promos and free shipping.

James Allen: Save 25% on classic pieces sitewide.

Kay Jewelers: Take up to 40% off sitewide.

Nissa Jewelry: Use code VDAY30 to save 30% sitewide on the vintage-inspired jewelry line.

Noémie: Now through Feb. 15, you’ll score plenty of deals for Valentine’s Day.

Qalo: Silicone jewelry suitable for rugged lifestyles is 25% off through Valentine’s Day.

Ring Bear: Take $50 off all rings with code VDAY50 throughout February.

Sterling Forever: Take 25% off sitewide from until Feb. 16.

Studs: Book two piercing appointments and get half off both throughout the month of February. Use code PIERCINGPALS50 at checkout.

Verlas: Take 15% off orders of $750 or more with code VDAY15 and 25% off orders of$1,000 or more with code VDAY25.

Zales: You’ll find steep discounts across Zales’ wide array of jewelry.

Valentine’s Day clothing and lingerie sales

92 best Valentine’s Day sales 2024 | CNN Underscored (4)

Adore Me: Join Adore Me’s VIP membership and get up to 50% off three sets.

Allbirds: During Allbirds’ Valentine’s Day sale, take up to 40% off men’s and women’s styles of the popular wool footwear.

Bare Necessities: Take up to 40% off bestselling bras during this Top Drawer sale.

Carter’s: Shop the Most Loved Sales event up to 50% off clothing and accessories for kids, toddlers and babies.

Cosabella: Take an extra 20% off sale panties with code PANTYSALE.

Cotopaxi: Colorful outdoor apparel is up to half off during Cotopaxi’s semi-annual sale.

Cuup: Cuup’s sale section is always worth a browse, and right now you’ll find up to 60% off a variety of sizes, styles and colors.

FluffCo: Save on FluffCo’s plush Hotel Bath Robe for five-star luxury at home. Typically $200, the robe is just $119 now through Valentine’s Day.

For Love & Lemons: Get up to 30% off select bestselling lingerie.

Taos: Take up to 25% off select sneakers.

Tommy John: Shop boxers and briefs and score 25% off multipacks.

Valentine’s Day beauty and fragrance sales

92 best Valentine’s Day sales 2024 | CNN Underscored (5)

Birthdate Co.: Valentine’s Day is just around the corner, so browse personalized astrology candles and jewelry now and save 20% using code VDAY24. Shop the romantic Anniversary Candle, jewelry bundles, tarot accessories and more.

Ctzn Cosmetics: Take 20% off any order that includes one Code Red lipstick and one Lipstroke liner. Be sure to use code VDAY20 at checkout.

Hotel Collection: Take up to 50% off sitewide on diffusers, candles and home goods.

JINsoon: Get free shipping on nail polish and nail care throughout the month of February.

Kitsch: Kitsch is offering 20% off sitewide with code WINTER20, so save on hair accessories, beauty and more.

Pura: Now through Feb. 14, build an aroma bundle for your home and car and get $40 off at checkout.

YSE Beauty: Get free ground shipping on all orders of $65 or more.

Valentine’s Day food and drink sales

92 best Valentine’s Day sales 2024 | CNN Underscored (6)

Atlas Coffee Club: Now through Feb. 14, this Underscored-approved coffee brand is offering $10 off a coffee and chocolate duo using code LOVECOFFEE2024.

Bruvi: Get $150 off any bundle or brewer with the code BRULOVE.

Caraway Home: Shop gorgeous, functional kitchenware and get a free grill pan with any purchase of $825 or more.

Cuisinart: Through Feb. 15, Cuisinart’s newly released Indoor Pizza Oven Is $100 off for the first time.

Drizly: Use code VALENTWINE for $5 off or free delivery on all your favorite beverages, now through Valentine’s Day.

Firstleaf: This Sonoma-based winery is offering six bottles of wine for only $45, plus free shipping.

Godiva: Use code REDRIBBON for an 18-piece box of luxurious chocolates for only $25 at checkout.

Great Jones: Quality kitchenware with a retro vibe is up to 33% off during this Valentine’s Day sale, happening now through Feb. 7.

Juliet: Juliet raised the bar for boxed wine, offering quality sips in sustainable and elegant packaging. Right now, score the Pink & Red Bundle (including one Rosé and one Cabernet Sauvignon) for just $59, and get 13% off sitewide through Feb. 13 with code FEB13.

Lavazza: Now through Feb. 15, Lavazza is offering 14% off all coffee and accessories, plus an extra $14 off when you spend $99 or more. Use code LOVE at checkout.

Omaha Steaks: In the mood to send this as a gift? Omaha Steaks has everything fromNew York strip steaksto aValentine’s Day feastcomplete with filet mignon, lobster tails and caramel apple tartlets.

Our Place: Get up to 25% off versatile, editor-approved cookware sitewide depending how much you spend.

Sakuraco: Sign up for a prepaid plan to this Japanese snacks subscription box and get exclusive Valentine’s Day items with code LOVE24.

Truff: Now through Feb. 8, score free shipping, gift wrap and a gift note with orders over $50 using code VALENTINES.

Volcanica Coffee: Stay caffeinated and save on a wide variety of specialty coffee from Volcanica. Use code 20CNN for 20% off your order, no matter your favorite brew.

Valentine’s Day home and sleep sales

92 best Valentine’s Day sales 2024 | CNN Underscored (7)

Avocado: Save 10% sitewide and up to $940 on select mattresses.

Brentwood Home: Select mattresses start at just $442 during this sale.

Buffy: Take up to 30% off select cozy bedding from this editor-favorite brand.

Casper: Take up to 30% off sitewide through Feb. 6.

Cocoon by Sealy: Throughout February, take 35% off your mattress order and score free sleep accessories.

Coop Sleep Goods: Shop deals on Underscored-approved bedding, including a discount on the brand’s Opposites Attract Bundle, which pairs one Original Pillow (built for back and side sleepers) and one Eden Pillow (built for stomach sleepers — and one of our best-tested pillows).

Cozy Earth: Use the exclusive code CNNCOZY for 35% off sitewide, and save on editor-favorite bedding and loungewear, plus some of Oprah’s favorite things.

Dusen Dusen: Liven up your home with delightfully whimsical homewares. Everything from duvets to bathrobes to umbrellas to oven mitts is 20% off with code CANDY.

Eight Sleep: Now through Valentine’s Day, score up to $150 off in savings.

Ettitude: Shop this BOGO 50% off deal on duvet covers and comforter inserts, now through Feb. 14.

Loftie: Achieve more mindful mornings with 20% off the editor-approved alarm clock and sunrise lamp.

Moon Pod: Upgraded beanbag chairs are an extra 15% off with our exclusive, stackable code CNNPOD15.

Rifle Paper Co.: Get a free postcard set with any purchase of $50 or more.

Sweet Zzz: Save on luxurious bamboo sheets with 35% off at Sweet Zzz.

Tempur-Pedic: Save on mattresses, toppers and more.

UnHide: Shop for the cozy faux-fur home accessories and take up to 25% off your order.

Yana Sleep: With code CNNHEART get 50% off the Yana Heart Embrace Pillow and with code CNNLOVE get 30% off the Yana 360° Body Pillow Collection.

Valentine’s Day pet sales

92 best Valentine’s Day sales 2024 | CNN Underscored (8)

Chewy: Save on oh-so-cute Valentine’s Day toys and treats. Plus, first-time shoppers can score a $20 gift card with orders of $49 or more.

Fable Pets: Take 20% off pet gear when you spend $90 or more with code CHILLY20.

West & Willow: Personalized pet portraits are 20% off sitewide using code VDAY.

Whisker: Bundle the famous Litter-Robot or Feeder-Robot and get $50 off.

Valentine’s Day tech and entertainment sales

92 best Valentine’s Day sales 2024 | CNN Underscored (9)

1More: Score discounts from the brand behind our favorite budget over-ear wireless headphones.

Aura: Keep family memories close by with a digital frame — a few models are up to 40% off through Feb. 18.

Bookshop.org: Throughout the month of February, receive a 15% discount on a curated selection of Black-authored books using code BHM24 at checkout.

Hydrow: If stationary bikes or treadmills don’t appeal, consider a rowing machine for indoor exercise. Use code CNN150 for an additional $150 off two premium models, thethe classic Hydrow or the streamlined Wave, ideal for smaller spaces.

Kobo: Save up to $50 on select e-readers for the (book) lover in your life.

Tempo: Gift a fitness lover and save with 25% off Studio, Move and Core Bundles, plus a free kettlebell with any Move Bundle purchase.

Valentine’s Day travel and outdoors sales

92 best Valentine’s Day sales 2024 | CNN Underscored (10)

Hydro Flask: Insulated water bottles, tumblers and lunch boxes are nicely discounted in the romantic red colorway, plus custom engraving is free for a limited time.

Monos: Now through Feb. 14, Monos is offering up to 20% off sitewide.

92 best Valentine’s Day sales 2024 | CNN Underscored (2024)

FAQs

What's trending for Valentine's Day 2024? ›

The timeless red lip is getting a modern makeover. Shades ranging from deep burgundy to bright cherry are making a statement, perfect for a Valentine's date night. Soft, pastel eyeshadows with a hint of shimmer are in vogue, creating a dreamy, romantic look.

How much money is expected to be spent on flowers in 2024 for Valentine's Day? ›

One estimate puts total expected flower purchases for Valentine's Day at $2.6 billion.

What are the top 3 items consumers buy for Valentine's Day? ›

Valentine's Day Spending Reaches New Heights
  • Candy (57%)
  • Greeting cards (40%)
  • Flowers (39%)
  • An evening out (32%)
  • Jewelry (22%)
  • Clothing (21%)
  • Gift cards (19%)
Feb 9, 2024

What are the top 7 best selling products or services for Valentine's Day US data? ›

The top gifts include candy (57%), greeting cards (40%), flowers (39%), an evening out (32%), jewelry (22%), clothing (21%) and gift cards (19%). New spending records are expected for jewelry ($6.4 billion), flowers ($2.6 billion), clothing ($3 billion) and an evening out ($4.9 billion).

What colors are popular for Valentine's Day 2024? ›

Color trends

When it comes to color, berry colors will dominate, including rich reds, deep purples, and muted pinks. The calming palette of neutrals and creams we saw last year will continue to be popular this year.

What are the colors for Valentine's Day in 2024? ›

Shades of Love: Red and White Color Combination for Valentines Day Decor in 2024. As Valentine's Day approaches in 2024, love is in the air, and what better way to celebrate this special occasion than by infusing your surroundings with the timeless and captivating combination of red and white?

How many flowers are sold on Valentine's Day 2024? ›

Love (And 460 Million Flowers) Are in the Air for Valentine's Day, but Not Without a Miami Layover. Feb.

Which state spends the most money on Valentine's Day? ›

According to Clark's article, residents of Idaho, just to the north of Nevada, are the biggest spenders for this romantic holiday. On average, Idahoans spend about $84 bucks on Valentines Day gifts. Furthermore, Delaware ranks second in this study, averaging about $78 bucks for gifts.

Who are the biggest spenders on Valentine's Day? ›

Spending differs by gender and age. Men spend more on Valentine's Day ($200+), while women usually spend less. Millennials are the biggest spenders, with those in that age group planning to spend around $300 on the holiday.

How much did 18 24 year olds expect to spend on Valentine's Day? ›

2. Demographics and relationship statuses. This age group planned on spending the most for Valentine's Day in 2022, with an average spend of $280. This average spend increases with age until the 35-44 year-old age bracket, while 18-24-year-olds planned $170.

How much will consumers spend on Valentine's Day in 2024? ›

The National Retail Federation (NRF) estimates that consumers will spend a record $25.8 billion, an average of $185.81 per person, on Valentine's Day in 2024. It is no wonder that US retailers love the holiday.

Which business profit the most off of Valentine's Day? ›

Flower companies profit enormously. Throughout the year, Americans purchase flowers for occasions including Mother's Day, Easter and New Year's Day. For Valentine's Day, Americans go big — and in 2024, they're expected to spend $2.6 billion on flowers and floral arrangements.

What are the top 5 candies purchased for Valentine's Day? ›

The List: Best Valentine's Day Candy, According To Experts
  • Brach's conversation hearts (Photo by Laura Briedis on Unsplash)
  • Reese's Hearts.
  • Cupid's Mix M&M's.
  • Hershey's Hugs & Kisses.
  • SweeTarts Conversation Hearts.
Feb 13, 2024

What is the most popular gift given on Valentines Day? ›

If you're unsure about what to get your special someone for Valentine's Day, the survey says that the most traditional gifts are the most desired: 48% want a nice dinner at a restaurant. 34% want chocolates. 31% want flowers.

What is the top candy purchased for Valentine's Day? ›

America's favorite Valentine's Day candy, state by state

Here's how it breaks down: Heart-shaped boxes of chocolates win the day, taking the top spot in 15 states. Hot on the heels of this Valentine's Day cliche are those chalky little conversation hearts, which ranked in first place in 13 states.

What state has a town named Valentine? ›

At least four U.S. states—Arizona, Nebraska, Texas and Viriginia—have towns named Valentine, or Valentines with an “s” on the end in Virginia's case.

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